Board.

Rented my board/bindings/boots from Ski Renters, all for only $22 per day! It's a 153cm Jimmy Jones signature model by Rossignol.

I also visited the Palo Alto Recycling Centre and Costco (mega big supermarket chain), but unfortunately didn't bring my camera. Generally speaking, people here in the Bay Area are very environmentally responsible and health conscious. Every where I go I see organic foods, all-natural ingredients, free range eggs, wholemeal loafs, etc.